What is Responsive Web Design?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on.

Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone’s screen easier to press. More sophisticated ways of using responsive design on a mobile device include: formatting the website to hide or present entirely different information, radically changing the graphics and colors, or even reducing the site to emphasize just its most important piece.

The Benefits

  • User Experience
  • Tablet & Mobile Ready
  • Recommended By Google
  • Increased Sales
  • Increased Conversion Rates
  • Better For Search Engines
  • Enhanced Offline Experience
  • Improved SEO

Why Choose Responsive

With more and more people using tablets and mobile devices to surf the net its imperative to have a website that adjusts for that particular users screen. According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website. it’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.
In June 2012 at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.
If a user visits your website and encounters a problem on their preferred device, you are likely to lose that potential business. However, if the potential customer can access your website with ease from any device, they are unlikely to switch to a competitor. Enhancing a users journey and experience will increase sales and improve conversion rates.

Coded In HTML5 & CSS3

HTML5 is the latest version of Hypertext Mark-up Language, the code that describes web pages. It’s actually three kinds of code: HTML, which provides the structure; Cascading Style Sheets (CSS), which take care of presentation; and JavaScript, which makes things happen. HTML5 is also cross-platform (it does not care whether you are using a tablet or a smartphone, a netbook, notebook or a Smart TV).
Because of its modular structure, CSS3 allows developers to build content-rich web pages with relatively lightweight code requirements. That means fancier visual effects, better user interfaces and most importantly, cleaner pages that load faster than ever before. Simply put, CSS3 is the presentation layer of a web page that leads the charge for all of the other technologies buried within.
Nowadays everyone’s using different browsers. Popular options are Chrome, Firefox, Safari, Opera and Internet Explorer. Every browser is different, each running its own rendering engine, We check all our sites on the major browsers for compatibility ensuring that all viewers see your site the way its intended.

Designing Quality Websites For OBAN & ARGYLL